
2024–2026
Fewer, better clothes, made to last.
A note from the founder
Allways was a clothing brand for women who wanted fewer, better clothes. For two years we made the classics: an Oxford shirt, a white shirt, a pair of trousers, a little black dress, a chore jacket, a waistcoat, a skirt. Nothing seasonal, nothing that would date.
Why I started it
It began as a way to simplify my own life. I wanted to pick an outfit in thirty seconds and be out the door. More than that, I wanted to buy less and buy better. I couldn’t find clothes that were made to last and made for real bodies, at a price that made sense. So I decided to make them.
I had never worked in fashion. I learnt by doing it, with a very small team and a lot of help. We developed fabrics from scratch and worked with factories that make clothes for some of the best-known labels in the world. We made sizes from XS to 4XL, multiple lengths, and focused on delightful design details that made life easier for real women. Every fit was tested on real women, not just fit models.
How it went
Over two years, we sold more than 12,000 pieces. Nearly a quarter of you came back to buy from us, which is incredible considering we had only 13 styles. The Classic Oxford Shirt became our signature and the Everywhere Trousers became the piece our customers wouldn’t stop recommending. Almost nothing ever came back because it was badly made. When something did come back, it was usually for a different size.
Why we closed
The honest answer is that the numbers never worked well enough. Making clothes this way costs more. Better fabric, many sizes and lengths, considered designs and not trends. I knew that going in, and I believed the math would improve as we grew. And in some ways it did. But that wasn’t enough. Growing further would have meant burning money for longer than I was comfortable with.
There was a version of Allways that could have survived. Thinner fabric, fewer sizes, new drops every month chasing trends. That was never going to happen. I’d rather close as a brand that cared about the classics than carry on as something else.
I still believe the classics deserve a podium. Maybe it wasn’t the right time, or I wasn’t the right person to tell that story. But for two years, we did.
Thank you
To everyone who bought a piece, wore it to work, sent us photos, told a friend or left a review: thank you. You proved that people care how clothes are made.
Take care of the pieces. They were built to last, and they will.
With love,
Yamini
Founder, Allways
The archive
IOut in the world
IIIn the studio
IIIIn the making
In your words
I love the feel of it and it looks amazing on wearing it …it’s very comfortable with the gap buttons and you don’t worry about the gaps which opens up sometimes…very smart piece . Waiting for more colours and garments from you guys . You need not worry about sales …as your name says, clients will allways keep coming back to you.

Just loved the fit , there is enough fabric which doesn’t make me look clumpy or stick unevenly Would love a shade of brown lighter one which could go with multiples tops
The quality and the fit of the waistcoat is truly remarkable. Looks like a piece that will last and I can't wait to style it over and over again. The exchange process was also super smooth when I wanted to size down. Overall very satisfied

Loved the jacket ! Reminded me of my engineering days .
The trousers are perfect! they fit so well, no waist gaps, no hip tightness, no pulling on the thighs! The cut is also very flattering. So happy I bought them.. looking forward to more colours in this one!

A perfect brand who is mindful of Indian body type. This is my 4th purchase and I eagerly look forward to your collections. About the skirt, the fall is beautiful and the fabric is simply excellent. Thank you for everything you do. Finally a brand that I truly love.

Loved it- as a heavy chested women - formal shirts are tough but the fit is good. One suggestion- if we could have the option that th shoulders could remain normal size - with the same/ larger chest size. Larger chest doesn’t necessarily mean that we are bigger - maybe if this can be incorporated- that will be lovely. For eg my shoulder is 18 inches but my chest size is 42 inches.
Great fit and amazing material. Very comfortable for all day office wear

Very comfortable fabric and good fit. Was a little tight at first but then it took the shape ofmy body. I see myself living in these pants.
Looks great, really like the fabric, and the fit. The stitching quality is very good, and the fabric is a high quality one. I had to exchange the size I ordered, and the process was efficient and seamless. Thanks!

The Allways White Shirt is perfect, good quality, has a fantastic fit, is super comfortable and is a MUST HAVE IN YOUR WARDROBE - I’ll go out on a limb and say that they’re AS GOOD AS THE RALPH LAUREN OXFORDS - in every way! I’ve been a wearer of shirts and lover of classic clothing that are multi-functional - in office, casually, dressed up, dressed down and anything you can think of. Over the years I’ve tried every store - Zara, HnM, Small Boutiques and they’ve landed up disappointing me when it comes to the classic White Shirt. Allways is your go to, I guarantee you that you’ll land up ordering more than 1!
For petite size it’s a perfect pair of bottom. Absolutely loved the fitting and looking forward for more bottom range

It’s a remarkable piece of clothing so fine and elegant really stole my heart …Thanku for creating such classic pieces and continue making more …All the best❤️

Nice fabric and is comfortable to wear. The colour doesn't bleed.
Love love love these trousers from Allways. The fabric, fit and structure are superb. I got the martini olive shade first and have now got the remaining three shades as well. The best part is that they transition very easily from workwear to after work/casual looks as well. Keep up the good work team Allways!! Dr. Vaidehi Hakani

Very practical skirt. Pockets could be bigger but I like that even though these pockets are medium sized, they don't let your phone fall out. Otherwise, 10/10 no notes
Love the fit, perfect length for my 5’2” frame

Good quality with proper stitching everywhere. The fit is flattering too. Overall great option of trousers, would definitely recommend.
Good fit and seems like great fabric and quality of stitching too.

The fit near perfect, the texture soft and the non transparent material makes it the ideal little black dress . I so looked forward to buying it and believe me it is an incredible buy at a steal .

The best shirt till date work in white by me… it’s beautiful lovely fit best feel… it’s awesome … please make more shirts please …
Love these pants. The material, fit, and design are a *chef's kiss*! I can see myself wearing these both in and out of office. Highly recommend!!

something i can wear daily for my office wear.
I received my Chore jacket and I absolutely LOVE it 😍 I can feel the quality and work that has gone into it. You are right, it's perfect for any occassion. I will definitely be back for your other items and I do hope you will continue to keep things simple and high quality. Highly recommended

Thank you for making pants tall, comfortable and absolutely durable.
I loved the fit of the skirt. Being a pear shaped woman I have always struggled with good skirts. I would love more colours in this skirt.

A white shirt that's not see through is a blessing. Really happy with the length too

It is a lovely fit and smart look just loved it
I love the colour, feel and look. Already have the black, this is a great addition to my everyday basics,not to mention sturdy, good fabric

The material is so beautiful of this dress & fits perfectly.. gives you a snatched waist as well 💞
The fit is good as well as fabric is appropriate for a white shirt.

Very comfortable and they look very stylish too.

I love the waistcoat - looks super stylish and adds oomph to even a simple outfit. Fabric is fab and sticky hint is top notch
Perfect for layering!! Love the way the fabric feels against the skin. It lives upto its reputation! A classic layering piece. I read in one of the reviews that it reminds of the boiler suit worn during engineering days. That was what induced me into buying it! It feels so comfortable and perfect and stylish! I just hope it goes a long way like a true classic!

The fit, colour, silhouette and material all are great. Comfortable for wearing all day long
The Do It All Skirt is very comfortable & classy. It can be worn as a casual wear & if paired up correctly, can be worn as a slightly formal wear!

As usual the shirt is the best I bought until now 🥰
The sizing worked well for me. Although they have a bigger flare than other formal pants, they are very comfortable for all day wear. I need not wear a belt with these because they fit perfectly at the waist. The length-wise sizing is a big plus. I am 5'3" and petite fit me perfectly! Would love to buy more colors in these.

Great fit, great material. My first Allways buy didn't disappoint!

Absolutely stunning dress. Very comfy material. So SO worth the price, I'm so glad I bought it even though i have nowhere to wear it to, lol!
I loved the classic white shirt! I styled it with formals for work, and it looked awesome! I plan to buy another very soon :D Waiting for the team to bring out more colours!

Amazing fit please make it in browns, blues, greens :)
This has to be the most versatile piece of functional clothing I currently own. I wear this to work - over actual gym clothes, and it elevates my look to "formal-enough". I pair this with the most random bit of formal wear - for that added bit of shape or colour, as need be. And I have paired this with nearly every combination you can imagine - jeans, shorts, skirts and pants -and it always works! Most of my wardrobe is black, burgundy, anchor grey, or off-white, so I cannot believe my luck that you chose two of the most practical colours for me to make this reversible waistcoat. Thank you for this; you lot have really proved that when women design clothes for real women, it truly shows how much you care!

I ordered two products the chore jacket and black trousers and can definitely say their products are well researched and made with care. The bonus is the material oh! my goodness it is really for keeps. Highly recommended just have to watch the size. Mine is under process, the chore jacket, hoping this time the size is a snug fit.
The trousers fit perfectly and are cozy for an all day working women. Highly recommended

Just had to share my love for the black skirt I bought from you guys! 😊 Wearing it to the office has been a game-changer - so comfortable and gives me so much confidence! I've already ordered the olive one too. Perfect for work, perfect for me. Thanks for making such awesome pieces!

Nice material. Boughttheir trousers. And vest cause I loved their quality the first time.
Oh my God ... this one fits so perfectly.... being just a 5ft girl I struggle to get the pants that fits me without altering them. I am so happy that I found you... thank you 😊

Just received these pants yesterday. The quality is good, well stitched, colour looks great. It's hard to get good quality pants and this was worth the buy. I wish they weren't shutting down, so I could order more.
It's opaque, the attention to detail to everything from stitching to the button panels is commendable, and looks great styled in so many different ways. A strong staple!

I have been wearing the Everywhere trousers as is meant to be worn: absolutely everywhere. It is light and comfortable yet cleverly structured. it doesn't lose its shape after washing and doesn't need much upkeep. I expect this pair to be with me for a long time.
I love the idea of a 2 in one and one that is economical too

I loved the material, the design and the finish, all that is required in a perfect piece

The olive colour is gorgeous. The cotton twill fabric feels structured but not stiff, and the hidden drawstring is a genius touch.
The fabric is great and I loved the fit! The stitching quality is some of the best work I’ve seen. Loved it so much ordered another one!

Good quality fabric and stiching. Nice fits as well.
I ordered Blue shirt and Grey formal pants amazing fit.

Great fit, love the drawstrings around the waist.

Such great material and what a thoughtful design. Having suffered gaping buttonholes and having resort to using safety pins or fashion tapes.; the Allways shirt is a keeper! Cant wait for you guys to launch other products. I have the Chore jacket too and it is absolutely lovely ❤️If you want to add well crafted classics to your closet - this site is it!
The fit is perfect (I dont Find myself needing the drawstring at all, but handy to have), the fabric doesn’t get knees after hours of wear and the cut is perfect to even sit cross legged and then look perfectly presentable when I stand. Love these pants. Need them in more colours.

Amazing…just need help with styling if allways team can help but its such a beautiful piece
The perfect jacket. Right on material, colour, finish, fit, and style. So glad I purchased it. Absolutely love it and can’t wait to show it off. Thanks to Yamini and her team for creating such a beautiful piece of clothing. Please consider making this jacket in a few other neutral colours - would love to have one in my wardrobe for formal gigs. :)

Such perfect fit and love the fabric quality! Please introduce additional styles!
Flattering fit, soft fabric, real pockets, and works with everything in my wardrobe.

High quality fabric, not see through. Perfect fit. Button panel is concealed.

I already own almost every color in their trousers, shorts, and skirts, and every piece fits beautifully. Sad to see a brand that stood for quality, inclusivity, and truly great tailoring say goodbye.
Would like to have more colours and also pants in classic style options to go with it.

Perfect fit and love the fabric. The fabric is very comfortable for everyday use
Great quality & style though the size is a little too big for me..

This is a very comfortable jacket. I like the texture of the material and the wide pockets.
These are the best trousers that I have bought in a long time. The fit is amazing and the fabric feels comfortable even in hot weather. I think I will end up buying one more!

Love the deep pockets, the fit, cut and everything. Would love to see a better beige colour though. A size bigger than what fits just right is the best fit I feel

I am an office going lady. This shirt is one of the best white shirts I bought till now. Would like it to have a little curve at the bottom for that feminine look if I don't want to tuck it in. But, no complain at all. I knew what exactly I was buying and got the same product. It's not at all transparent. Also, let me tell u, I had another level of confidence post wearing it. Also, I feel the fabric makes u love urself and even ur work in office 💞😜
At first look, the fabric is strong, stiff, and bright. The stitch quality is also good, the pant comes with an extra fit button, which can be used to fit the pant incase your size is 1inch small on waist

Absolutely loved the reversible waiscoat! The only addition I'd have loved is to have pockets which is tricky in reversible clothes so full marks to this as it is!
good fit and very comfortable... looking forward to wearing it soon! :-)

Love the trousers, I have been so fed up searching all over for trousers that fit my length, it is so great they come in options for tall girlies❤️❤️ The fit is so amazing
Love my classic, classy and resilient to wear skirt - everything about it - the fabric, cut, length, broad cummerband, deep double pockets! I'm sure it'll be worn a lot in years to come. Thank you also for your hand written note 😁

Its simply perfect . Extremely easy to dressup and dressdown . Staple in every wardrobe

The trousers are just perfect. I was very sceptical before buying it as I am on the heavier side with a ponch.. but it just sits so perfect ..the fabric and the fit are both awesome.
Hi the quality is top notch h do is the finishing… the size Xl was a bit too large for me though but I did decide to keep it nonetheless

I love the colour and fabric of the jacket. It feels so soft. A statement piece indeed!
Very pleased overall with this product. It fits very well - a good comfort fit - and I was delighted to find that the sleeve length was perfect for me - I am 5’7”. The material is great for the winter but a little too thick for the summer I imagine. I would’ve also liked a softer material.

Ususlly its difficult to find full length trousers for my height, but this one is perfect. The fitting at the back is perfect but the waist is loose which can be fitted by the drawstring. Love the thought that hasgone in the design. I haven't washed it yet but looks good
I love everything about it. Twice over, since it’s reversible. I think this will be my go to layering option for a long time to come.

Loving it, was skeptical initially to buy, thinking where I'll use in Mumbai weather, turns out it is so useful in AC office, theaters, not to mention getting little nippy in evenings. Such good material and fits really well.

Really good quality. Best white shirt so far.
The Everywhere trousers are so so comfortable and appears chic with pretty much anything I pair it with. May it be a shirt, a blouse, crop top or a vest, it's easily and quickly turning into my go-to pair!

I usually never write reviews, but the quality, fit, and overall craftsmanship delivery by Allways compelled me to write one this time. The waistcoat has a beautiful hourglass stitching that hugs the body in all the right places. I absolutely love the fit and the snatched silhouette and feels like it's tailored just for me. I’ll definitely be purchasing more pieces from this brand.
Be it dinner date or brunch with friends or professional wear it's simply too comfortable to wear

I read the other reviews and planned to buy this Trouser. The fit is amazing, very comfortable fabric and a good fall... it really looks cool. And the best part is the drawstring :-). Await more color options!

Rich quality, amazing fit. Loved the reversible aspect of this. It is great for casual outings as well business ones.
Love the meticulous craftsmanship and attention to detail that has gone into this shirt. I plan on wearing it tucked, so the length is fine for me, but may be longer for those who want to wear it untucked. The material is great and a sturdy cotton, but may not be ideal for Indian summers.

Absolutely love the product quality. Finally a trouser with proper length. As a tall woman,I've never found trouser with proper length! Please introduce a white trouser as well!
The first thing that is striking is the quality of the fabric. Natural fabrics are the best. Refreshing in a sea of flimsy fast fashion that rips in three wears. Satisfied.

As claimed, this is the perfect white shirt for us ladies! A great fit, superior stitching especially in all the buttons and not see-through at all.
Excellent trousers. Well fitted. Im in love with the fabric. Perfect pocket depth. Although i wish they were not so flared and wide legged, i certainly do appreciate the fit. Maybe i miss more options (narrow or regular legged). All in all, very very satisfied with the product. I look forward to more colours and more fit options.

Beautifully made and well structured. Extremely smart for office and an evening out. Thank you Allways

i love the white shirt.. 3-5 times a month I’m using it and seriously been ages since I used something that often! Its so comfy n versatile!! Thanks
They are cotton, twill weave, but not as hard as denim, neither as soft as plain weave. The length is perfect, which has become rare even for me, a 5'7" girl,and it sits perfectly on the waist!

Fabric, quality & fit of the product is excellent
I love the fabric, I love the attention to detail - the stiffness and size of the cuffs and the collar. the inside buttons for the bust - no more safety pin hassles... and truthfully - this is the first time a shirt fit a big girl like me well. Well down team...So glad for the larger sizes!

Great Fabric and fit . The cut is flattering for Indian bodies.
Great fitting, quality materials. Expecting it to last for a long time.

This is awesome! I have bought so many jeans & trousers in my life but never got something like this one! It is full cotton, ideal black color and awesome awesome fit! Really loved it.

The fit of the shirt is fab! Pls have it in a few more colours - like blush pink, beige. Overall a great investment buy.
Glad to see someone make garments for petite plus sized women !! The pants are a perfect fit

Lovely colour, opaque and great fabric. It's definitely a classic as the brand promises! The fit is beautiful and there's a lot of attention to the details.
Loved the fit. I was skeptical of wide legs as I'm short and plus size. It tucks the tummy appropriately.

Finally, the hunt for a good white shirt is over. It is opaque and the material is of very good quality and comfortable to wear.
Great fitting, the length really works because I hate it when the trousers appear too short and this one was just right

The material is thick and comfortable. Washes well and retains its shape well. I am really enjoying my purchase..worth it

I have been using the olive green Everywhere Trousers for a while now, and I love them! So, when I got a chance to get the black ones at a discount I grabbed the chance. The color is nice deep black. The fabric and stitching, as promised, is sturdy. The best part is these trousers hold their shape even in humid sweaty Mumbai and don't flap around the ankles like many wide leg trousers do. I know I will wear these all the time and everywhere. Looking forward to whatever this brand launches next.
The quality of the shirt is just amazing and the fit is perfect. This was my third purchase from allways and I love everything. Highly recommended.

The trousers are great but a bit loose at the thighs as my thighs are slimmer for my waist . Everything else .. including the slightly tough double button at the waist are well thought out solutions..hides my tummy bulge beautifully. Love your pants for that alone 😁. Wanted to buy the same in the other 3 colours ..but are out of stock in my size . Thank you.
Amazing shirt! I spilled half a cup of coffee on my white shirt. When I washed the shirt, there were no stains left! I am super impressed with the research done to come up with final product. The material is very nice and the best part is that it is not see through at all. I had to order another one!

Great fit perfect length, material is thick and looks premium, would love to see more colours and styles

Love the fabric and fit, stylish yet practical.
I went back and forth to find the right size for these pants and the Allways team were so incredibly helpful! These pants are super comfy and as the Allways team says, can transition from work to chores to a casual evening out. I wore it with a cropped linen top and it looked so well put together when I ran errands and then met a friend. Very good fit as well and the quality is undeniable!

Loved the cut and fit. The fall of the shirt is smart. Even though I normally prefer a softer feel of the fabric, I found this to be quite comfortable.Very happy with my first purchase.. thank you.
Great fit and fall of the fabric, very comfortable for all day wear.

Excellent fit, I use it in court. I dont feel uncomfortable unlike other shirts. Thank you for this product!
Great fit and very good for tall girls like me

When I was a teenager (50 years ago) we all loved white broadcloth men's shirts. The quality of both cloth and stitching was sumptuous. I thought they had stopped making them. I am delighted to report that Allways has brought them back to life. This is a fabulous shirt. My one suggestion is to also make a more fitted version. I am thin and even the extra small is too loose. I would also love to see this in a pale pink and a pale yellow.

I really like the fitting and comfort of the Allways Everywhere trousers. I would love to see more colour options in this style, especially Navy Blue and Coffee Brown. These shades would be great for office wear and I would definitely be interested in purchasing them.
The fabric quality and stitching is awesome. I would expect few more color options in formal shirts

Excellent fit and cut. Great value for money.
I am a lawyer. And I usually run the course of white shirts for at max 3-6 months. This one is solid enough to last me longer for sure

Comfortable and soft fabric. great fit and loved the practicality of the drawstring design.
The quality to fabric is very good and the overall fit too. Its sleeves are little short for my hands but even that does look good. The fabric is thick, so might have to think before wearing in peak summers. But that's not a problem as it solved the bigger transparency problem. Overall I liked it.

Well stitched, fabric is good and breathable.

Excellent…the white shirt is awesome! The waistcoat has a little fitting issues but then it also wonderfully elevates any outfit, so I’ll not crib about it further! But it was a really good purchase of mine!
Excellent quality of fabric used. And the stitching and design is also impeccable. Fits so well, I ordered an another exact same size.

The fit is amazing.. And stitching is perfect.. Fabric is a little bit on the heavier side but breathable.. All in all a classic
Awesome fitting, value for money!! Loved your product, wish you continued...

Excellent shirt.Great fabric, great fit. Will recommend to everyone.
perfect fit and length. the material is good on skin. over all a good purchase

Loved the fit and the material The length could be a little shorter though Major appreciation for the fabric not being see through Makes it a breeze to wear in summers Looking forward to being a consistent patron Thankyou

Very perfect fit and color also fabric is great
Love the fabric! thank you very much fro creating this lovely product!

Absolutely loved the fit. I wish my size was available in other colours. Also are you planning to a tapered fit as well???
Great fabric , good fit . Happy with my purchase

Great fabric, comfortable. Perfect for people who want to use their clothes for a long time. I don't like to buy synthetic fiber and compared to the rest of my pants, the fabric of this one performs the best in terms of wear and comfort.
The fabric, stitching, everything about this shirt is perfect. I wish there were more colours.



